I just read an article on 8 rules for creating a passionate work culture. The first three are to: hire the right people, communicate, and tend to the weeds.
That first part, hiring the right people, is really more about understanding your people and what motivates them. You need to really listen to them to see how they can fit in the culture you are building. I think there are a lot of people out there who took a job, got caught in a pigeon-hole, and are desperate to break free and do something different. These are the kinds of people who can harm your organization by feeling powerless to change their position in the organization and thereby being unmotivated to do more than the minimum amount of work to not be fired. Or they can breathe new life into your organization when their true passions are discovered and nurtured. They become happier and that happiness spreads to everything they do and everyone they interact with.
By communicating and understanding your people you “tend to the weeds.” Which means that you turn your detractors into attractors, and your liabilities into assets. These are people who we are talking about and any one of them who sees something wrong in the organization should be given the opportunity to improve it for everyone’s benefit. You strengthen your organization by bringing everyone into the fold and working toward a common vision.